AllyRx is an enterprise sales app created by Alyvant, a pharmaceutical commercialization organization. The AllyRX app provides easy-to-read real-time information for sales reps to plan their daily and weekly calls.

I led the design team during user research and the initial UX process, supervising the creation of a robust design system to ensure consistency and scalability across the app. I also oversaw the final visual design and developed the required iconography. By leveraging big data insights, we tailored the app to meet the dynamic needs of sales reps, enhancing usability and efficiency. Additionally, I created rich interactive prototypes at various stages of the process to refine the design and align stakeholder expectations.