Creative Direction, UX/UI Design
At Small Planet, for Alyvant
AllyRx is an enterprise sales app created by Alyvant, a pharmaceutical commercialization organization. The AllyRX app provides easy-to-read real-time information for sales reps to plan their daily and weekly calls.
Led the design team during user research and initial UX process. Supervised the final visual design and created the required iconography. As part of my responsibilities, rich interactive prototypes were created at different stages of the process.