Creative Direction, UX/UI Design
At Small Planet, for Lingua Franca
Introducing a fresh dimension to luxury fashion, the Lingua Franca e-commerce platform features a customization tool for high-end cashmere sweaters. This innovative feature lets users embroider text and decorate their premium wear, transforming each sweater into a personalized statement.
Responsible for creative direction, and overseeing both UX and UI design. The goal was to craft an intuitive and elegant interface that seamlessly aligns with the brand's sophisticated aesthetic, ensuring every customer enjoys an unmatched and easy-to-use customization experience.