Aetna Health Portal
Website
Creative Direction, UX/UI Design, and Illustration
At Small Planet, for Aetna
The Aetna health portal, created by Aetna/CVS – the largest healthcare organization in the country – is the online version of the ActiveHealth app. The site helps users continue where they left off in the app to achieve predetermined health goals and create healthy habits through activities and a rewards program.
Responsible for UX design and creative direction of visual design, as well as creating digital illustrations for different components of the app and the website.
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Competitive Research
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Sketched Wireframes
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Digital Wireframes
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Illustrations
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